Let’s be real: running a business is not just about having a great idea or passion for what you do. It’s about building a found...

This Module and Modules 17 and 18 explore the world of multinational companies that have employees in many countries or sell p...

This part of the course focuses on finance.Sometimes people want to skip this material because it seems too difficult, or it is...

Successful companies usually have a “customer-driven” market strategy rather than a “product-driven” market strategy. What doe...

Starting and Running Your Own Business helps you understand what is involved in keeping a business going once you have started ...

Finding a Business to Start gives you the information you need to start a business of your own and explains basic business conc...

Introduction to Basic Business gives you an overview of how business works, and the basic language of business. What decisions ...