PART 3B: A Guide To Your Business Resources
- Description
- Curriculum
- Reviews
Successful companies usually have a “customer-driven” market strategy rather than a “product-driven” market strategy.
What does this mean?
Customer-driven means that the company is focused on selling a service or product that customers need or want. When customers change,the company changes what it is selling.
PART 3: STARTING AND RUNNING YOUR OWN BUSINESS MODULES
Module 11. Marketing
Module 12. Digital Technology Disrupts: Scanning the Future
Module 13. Business Model Canvas, A Useful Management Tool
-
1
Module 11:The Marketing ProcessSuccessful companies usually have a “customer-driven” market strategy rather than a “product-driven” market strategy.
What does this mean?
Customer-driven means that the company is focused on selling a service or product that customers need or want. When customers change,
the company changes what it is selling.
-
2
QUIZ #5 : Mark whether the statements below are True (T) or False (F)Quiz 5 tests your understanding of marketing,product mix and the lifecycle from module 11. -
3
Module 12:Digital Technology Disrupts: Scanning the Future
In 2004 the world loved to watch movies on VHS tapes that came in boxy “cassettes.”
The company to beat was Blockbuster, with its more than 9,000 stores, and 60,000 global employees.
Six years later mighty Blockbuster was bankrupt.
What killed Blockbuster?
-
4
Module 13: Business Model Canvas, A Useful Management Tool
A one-page business plan is a useful start-up tool. But once you are operating your business, consider another one-page chart to keep track of things and spot where you need to make changes.
Called the “Business Model Canvas” it was developed by Alexander Osterwalder and Yves Pignuer (along with 470 other
contributors).
